12 Things you never knew about your website

6 things you never knew about your website

This article leads on from our last post about the reasons why you need a website for your business. Today we’ll throw you some website facts and figures that may make you reconsider your approach to your digital strategy (or lack thereof!).

Think of your website is your business’s digital HQ. It’s where all the important stuff happens like sales, bookings and client contacts. It’s where you start building trust with your customers through your blog posts, portfolio and information so it’s important that your website makes a good first impression.

So, here are some website facts & stats that might surprise you:

44% of people say that a business loses credibility if there’s not enough contact info available yet a whopping  51% of websites they visit lack adequate content on their contact page.

Contact info plays a significant role in establishing trust and credibility. Is yours up to scratch? Ensure that you have location and contact info available and easy to find – for example any relevant phone numbers, emails and physical locations (and directions or parking info if this will be helpful for your clients).

66% of people say they pick based on how well-designed a website is and 38% of people admit they stop engaging with a site if the content/layout is unattractive.

A beautiful but functional and easy to use website is a critical factor in keeping potential customers on your website. Is your site visually pleasing and user friendly? Most websites require a design refresh every 4 years to avoid becoming stale and outdated, ensure that you stay on top of your game by getting your designer to breathe some new life into your site and you’ll continue seeing return on your investment.

Mobile devices now account for almost 2 of every 3 minutes consumers spend online.

With a constantly increasing number of people accessing the internet via their smartphones, having a responsive website is now a crucial feature to include. How mobile-friendly is your website? As consumers’ standards rise, so does the pressure to have mobile-friendly well designed content, 73% of consumers that if content doesn’t display well on their phone they’ll leave the site and continue searching.

After reaching your website, 50% of visitors will use the navigation menu to orient themselves.

Your navigation menu is your website’s go-to map for visitors, so you would be well served to check out what yours looks like right now. Does your it make sense to someone new to your site? Is it intuitive enough to give your customers access to the information they may be looking for? Or is it overwhelming, confusing and possibly deterring people from possibly exploring your site further?

With increasingly more demands on their time, 66% of consumers crave content that is beautifully designed.

As people realise that they have less and less time on their hands, they become more selective about where they spend it. When given 15 minutes to consume content, over two thirds of the survey takers preferred to spend it on a well designed and beautiful site. Ask yourself, would your website make the cut?

Only 3% of consumers conceded that a company’s social media activity played a large role in their purchase decision making process.

While blogs and social media accounts do have some impact on the buyer’s journey, the impact isn’t anywhere near as significant as marketers may assume. As such, a content marketing strategy has to encompass much more than social media or a blog. How heavily do you rely on social media to drive your digital strategy?

Do these stats make you think you may need a helping hand with your digital strategy? Get in touch with us via our contact page to see how we can help. If you want to read more about the reasons you need a website check out our article here.

 

Katerina Przita
katerina@easternbloc.com.au

Kat specialises in branding, corporate identity and web design with a special love for illustration and infographic design.

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