Why isn’t anyone visiting my website?

Are you seeing tumbleweeds rolling across your screen while waiting for someone to enter your site?

…Admit it, there are crickets chirping somewhere in the background too aren’t there?

So, what’s the deal? Why isn’t anyone visiting your website?

Having a website is pretty much compulsory these days, it’s one of the universal tools that is important for every industry and relevant to any type of business! Everyone is online, however, just having a website isn’t good enough anymore as you have to have a site that your customers actually want to visit. So why aren’t they?

We’ve got the 5 reasons why your website isn’t seeing as much traffic as you’d like (and we’ll also show you how to fix them!)

1. Your presence isn’t strong enough

Not a big fan of instagram? Find snapchat annoying? Not enough time for facebook? If this is you, just keep in mind you don’t have to do it all or be on all the platforms out there, but you have to be a part of something.

Being active on social media is different to a website but it all ties in together and makes a difference as search engines use signals from social media to decide how popular your website is. Having social media accounts also means that you can reach a wider audience and get your brand out there.

2. You’re not keeping things fresh and exciting

One of the most important (and most forgotten about) things to keep in mind when you get a shiny new website is always that you should keep updating your site regularly to ensure the info you have on there doesn’t go stale! Keeping your contact details, opening hours and other business info up to date can make the difference between someone being able to get in touch with you or not (and going to a competitor!).

Boost your online presence by creating a blog which keeps your customers informed and entertained while ensuring your site content stays fresh. Google tends to be harsh on stagnant websites. Making updates and posting interesting information on your website shows Google and other search engines that you are actively trying to keep your website fresh for your visitors.

If you are already blogging, you likely aren’t doing it enough. Companies that blog just 4 times a month experience 800 more monthly site visits than companies that blog just 2 times per month. Also, blog posts are a great way to increase the number of indexed pages on your site. When a website exceeds 300 indexed pages, traffic generation increases by 236%.

1. You love keywords a little bit too much

You know who doesn’t love keywords? Your customers! What they do love, though, is real human speak from real human people so make sure your website reflects that.

It’s never a good idea to write your website’s content with only Google in mind. Even if you do initially rank well, people will rebound off your page within seconds and your rank will drop down faster than you can say “Keyword”. Your content should always be written for your readers and customers first, and then refined for the Google bots.

The best way to use keywords is minimally and even then you’ve got to ensure that they are optimized for your audience. This means the keywords are specific and don’t have to compete with broad keywords for the first-page spot as well as targeted to attract people interested in what you’re offering.

4. You look a bit dodgy

Is visiting your website the digital world equivalent of accepting candy from a stranger in a non-descript white van? Am I going to need a tetanus shot after this? No one browsing the internet in today’s times is naive enough to trust a dodgy site, so make sure your everything looks ship-shape and reputable!

Another common issue is a slow load time, because let’s be honest, there is NOTHING worse than searching for something, finding a really great looking result, clicking on it and then waiting for ages! People these days have a low tolerance for slow sites and want to get their info as fast as possible – they want it yesterday. There are a number of various reasons your website could be slow but be wary of uploading large high-quality images or videos that take forever to load.

5. You DIY’ed your website

So you made your own website, that’s great! How much money did you save?! (and how many hours of your life and livelihood did you waste while trying to do it?)

Good websites don’t come cheap for a good reason so save up and hire a good designer who will make sure your website is clean, beautiful and easy to navigate- you won’t regret it, we promise!!! Your investment will be repaid in spades when your customer’s find your site easy and enjoyable to use and can purchase products or find information without a fuss.

 

What do you think? Tell us what has worked for you in the comments below!

Katerina Przita
katerina@easternbloc.com.au

Kat specialises in branding, corporate identity and web design with a special love for illustration and infographic design.

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