Everyone wants to write a book

So why haven’t you? There is no better time to get published and to get your book out into the world. The barriers to becoming a published author are disintegrating and it’s much simpler to create a book.

Start with a plan

  • What do you want to write about?
  • Create your contents page so you have structure.
  • Photography or stock images? Choose a photographer whose previous work is similar to what you’re seeking.
  • Find a designer whose style resonates with you.
  • Find a publisher, self-publishing or ebook.
  • Budget – time, and money for completing the book.
  • Marketing & PR – start thinking about how you’ll get your book onto the bestseller lists.

Creating the book

  • Schedule your writing time – give yourself a word count to reach every time so you stay on track.
  • Get feedback – find your potential readers and ask for their honest opinions (your mum will always support you but may not be the most impartial).
  • Tweak, rewrite and perfect your text – this process is crucial to minimising design changes and costs.
  • Find examples that you love to show your photographer – then trust them to create photos. You may like to engage a stylist.
  • Share your text, images and vision with your designer. The design process will generally take 2-3 weeks depending on the complexity.
  • Send the completed files to the publisher and sit tight while your book is printed.
  • The final step is of course to host a launch party and celebrate your awesome achievement.

That’s it in a nutshell – and it doesn’t get much more complicated so start writing and speak to us if you need any advice along the way.

Jacqueline Alexander

Jacqui has a wealth of experience in the creation of stunning but highly effective publications, branding and websites.

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