Taking the plunge into the world of design agencies can be a bit daunting so we’ve put together some of our most frequently asked questions! If we’ve missed anything, don’t hesitate to say hi to us at firstname.lastname@example.org
Got a project in mind for us? Great!!
First things first, send us an email and say hello. We’d love to hear all about it so tell us what your ideas! We can then tee up a meeting or have a chat on the phone to get to the nitty gritty details after which we can send you a quote.
A 50% deposit is required on design services and a 100% payment is required for all printing, distribution, hosting & domains. This books your job into our workflow and ensures we can dedicate the time to making your branding and design work beautiful.
We then ask you to complete a design brief form, this is crucial in ensuring that your new branding is aligned to your vision. It has the added benefit of making sure that you are truly aware of what is most important to your clients and how you can guarantee they have the best experience possible with you.
We get a kick out of living in this small connected world and we definitely can work with you whether you’re in Bondi, Berlin or Birmingham – or anywhere else.
We require a 50% deposit prior to work commencing, with the balance to be paid upon approval of the final artwork and prior to sending the final artwork files. A copy of our design contract will be emailed to you prior to the commencement of work and this outlines our processes and legalities. This contract must be signed and dated and emailed or mailed back to us before the work will begin.
By default, we retain copyright unless contractually agreed otherwise. This allow us to protect our design from unauthorised modification, plagiarism or use that is beyond the scope of the original project. However, in the case of logo design, we transfer these rights to you upon full payment as it’s not practical for us to retain ownership. We do reserve the right to publicly display the logo for promotional use such as in our portfolio, advertising, web site or social media.
We provide you with all the files for your finished product, however, this doesn’t include any of the working/raw files. As with other agencies, we choose to keep your layered and editable files here at the studio to maintain the integrity of your designs.
With all of our projects, unless specified otherwise, you’re paying for the print ready/web ready files only, not all the layers and history.
Our designers have years of training and experience in order to balance all the details on the design. The programs that we use are specialised for our industry and it’s easy to lose links or fonts if used by someone inexperienced.
The short answer – your text, images, existing branding and a completed design brief.
Design really works best when it’s a collaborative process. We like to involve you as much as possible, especially in the early days while we’re learning all about you. Your participation is crucial to keeping a project in the right direction, within budget and within the agreed timeframe.
Once we know how you like your coffee and what side of the bed you sleep on, we can keep your projects moving along with minimal involvement letting you focus on the rest of your to-do list.
Depending on the project, we generally offer between 1-3 concepts followed by three rounds of revisions. This means that once you choose a concept, we further develop the design if necessary.
A revision constitutes a change or variation to an initially presented design concept, and is typically a change of less than 40% of the design. It is a slight modification or course correction to progress toward the final design.
We always encourage you to sit with a design concept and see how it feels – we take care in ensuring your design is the best fit for your brand and your customers. Once you have clarity, it’s much easier for us to make any changes and your ’round’ will be well spent.
To read more about this, check out our post here.
We know it can seem daunting but we often have clients thank us as it helps them gain a lot of clarity about their new business or project. It gives us insight into your business, culture and most importantly your customers – we want to make sure what we create for you really connects with them.
With a wealth of experience working with small business to multinational corporations – we know how to add value to your marketing to connect with your customers. If you do not see work that fits within your industry type that doesn’t mean we haven’t done the work – feel free to ask us!
We’re on the lookout for a new opportunity with a nonprofit or charity. Get in touch if you fit the bill.
Everyone has their opinion but we define each element like this.
A logo is a simple, visual representation – it can be typographic, include an icon and is considered the main identifier for your business.
An visual identity is the collection of all your marketing materials – your logo, business cards, stationery set, website, digital assets, uniforms, packaging.
A brand is the conceptual foundations of your business – this includes your vision, customer experience and the foundations on which we build your marketing.
A good logo is never designed with one purpose in mind. It is designed as a series of variations which covers differences in color, size and format versions. Each version, format and variation has its own specific uses to ensure your brand is well represented no matter where or what the circumstances.
Science tells us as part of the human condition we crave stability and consistency. This extends to branding, creating trust with your customers starts with maintaining a recognisable brand experience. Customers want to know who you are and that when they engage with you, the relationship will be supported in a recognisable, professional way. The best bit – brand trust creates loyal customers that share your brand (otherwise known as word of mouth referrals) leaving you to do what you do best.
Great branding is the visual personality of your business. It emotionally connects to your customers in a natural, easy way. It’s almost always visually simple – think Apple, Nike, Google – however conceptually the work is detailed and expansive. Your logo and supporting elements are the magic combo that create your brand.
Supporting elements are the visual identifiers of your brand. Huh? Yeah we know, we’re really passionate about this so we’ll break it down for you. The combination of the colour palette, typography, images, patterns, textures and icons that create your brand feel. These elements are used on your website, marketing materials and digital assets to create a seamless brand experience.
A style guide is the guidebook for how your business is represented. It lays out your visual identity in detail, it can also include your languaging and the rules for how your brand is communicated to the world.
Every employee, supplier and customer you work with benefits from the consistency of your brand messaging, and your brand grows from strength to strength.
Now this is our favourite topic… as designers we don’t just make things pretty. Design is crucial for your bottom line, an investment in your business. The UK Design Council reported in 2007 that every $100 invested in design increases revenue by $225. That’s a 225% return on investment. Pretty sweet eh?
The most beautiful, effective websites are well planned and the content aligns seamlessly and supports the brand. We will need your content – a general sitemap, the words, images and call to action for each section – we can help you out by sending you tips on how to write for the web and will assist you in the process so it feels smooth and easy for you. We can also arrange copywriting, photography and image sourcing services for you if you require.
People want to know who they’re spending their money with, and it’s an inescapable fact that your business will be googled so people can research where their valuable money and time is going. A website gives you credibility and allows new customers to find and engage with you.
A responsive website will shrink and expand so it is easily viewed on a desktop computer, tablet or mobile phone. We only design responsive websites – unless you really don’t want us to. Google stats show that nearly 75% of users prefer a mobile-friendly site – that’s a good enough reason for us, you never want your customers to work harder than they need to.
We’re glad you asked.. think of your website as a living entity, it’s your representation of your business to the world – and your website needs to evolve as your business does. SEO rankings, current info and giving your customers a reason to come back are also really compelling reasons.
We like you to feel empowered to update your blog and make minor changes to your website – we are happy to offer training sessions to get you comfortable with this.
We sure can, we can work out a package to best suit your needs to ensure your site stays looking and performing its best.
We love print and it’s certainly not dead.. We produce a variety of print materials including business cards, stationery sets, postcards, brochures, magazines and books. We work with our print suppliers to ensure that they adopt the latest environmental printing practices – because we also love trees.
We’ve all seen flyers with every possible space filled with content – but we’re glad to report we don’t make these. So why is it a good idea to respect white space? It helps attract attention and creates stunning, considered and legible designs. We will advise you if your content is more suited for an 8 page brochure or a postcard.
Well yes we do, and we can design for any print technique that exists. Foil printing, spot UV, die-cuts, packaging… we recommend that you leave a little more time for any project that requires a special print process – the crafting involved and the print process is more labour intensive to give you a beautiful result.
For consistency across all your printed materials – we recommend using and will advise on Pantone colours.
Either way is fine. We have developed good relationships with a variety of printers and vendors who provide attractive rates that we pass on to you – we’ll happily include a printing quote for your project. If you would prefer to manage the printing process yourself, we simply provide print-ready artwork files.
We work in partnership with the best, most trustworthy distributors which means we can give you a quick and easy quote to match your needs at a competitive price.
We create seamless branding for your event – from printed brochures, invitations, booklets, floor stickers, menus, signage, name badges and tickets, to digital graphics including websites, app graphics, newsletters and advertisements. Professionalism is the key to a successful event and we ensure your guests experience the best on each touchpoint.
Can we come? But seriously, you’re going to need amazing supporting design so you impress Jamie and your guests. We design beautifully branded menus, place cards, seating charts, signage and digital graphics to ensure your guest’s experience is inspired and remembered.
We help create fun experiences that show your employees how much you care (and also give your brand a sneaky boost) because happy staff share the love with your customers. We create guidebooks, invitations, worksheets – pretty much anything that you (or we) dream up can become a treasured reminder of a team day.
We do too.. there’s no better way to present important facts in an easily understood manner. And luckily for you, infographics are our specialty. Let’s chat about your data and how we can make it shine!
We know you’ve heard it a thousand times, content really is king. Infographics are shareable – they drive interest in your brand and can help boost your social media rankings. And you generally have the information at your fingertips so it’s a low effort marketing piece for you.
Sure, tell us about your ideas and we can bring them to life. Of course with illustration, there are different styles and we have a team of artists we can call on to match your vision.
We like this idea too. We create social media sets to promote your brand, event or offering. Illustration adds interest to your feed and can help create a beautiful theme for your current marketing.