Printed Colour Four Colour Printing or CMYK refers to the basic primary inks that are combined to create an entire spectrum of printed colour, they are: Cyan (C) – a light bright blue colour Magenta (M) – a bright intense pink colour Yellow (Y) – a bright primary yellow colour BlacK (K) – a flat...
When you first start working with a graphic designer, you'll notice that it sometimes sounds like we have our own secret language to explain some of the technical things that are part of design. These graphic design terms may sound complex and jargony but, like...
Using colour as a tool for persuasion in design is a controversial and interesting subject. There is no doubt that colour psychology plays a key role in the branding of any business, but there is a depth and complexity in how we perceive colour that means each person will have a unique...
