07 Apr Why do you need a website?
These days it seems to be a universally agreed rule that you need an online presence for your business to succeed but what are the actual reasons for dedicating your time, energy and money into such a big project as creating a beautiful, informative and professional website?
The majority of small businesses focus on what they consider to be the most urgent necessities so it’s easy to see why they may think a website is a luxury they can afford to live without. They may think they can get away with just a Facebook page, an ad in a magazine or physical signage but the cold hard truth is that these days a website is a business’s most vital tool.
These days, your website is your business’s digital HQ – it’s where your sales are made, services booked, information gathered and trust is built through your portfolio and blog posts. So you can see why it’s important that your website makes a positive first impression.
Here are 5 reasons why you should prioritise investing in and maintain your website:
1. It gives you credibility
Having a well designed functional website and established online identity is vital for customers to find you. If your business doesn’t show up on search engines or internet you instantly loses credibility as it makes your company look dated, out of touch and untrustworthy.
2. It helps customers find you
These days social media platforms are becoming harder to use as a tool in helping customers find you due to changing algorithms. Having a strong website, however, can be your strongest ally if you use well executed SEO and update your news, portfolio and blog pages with regularity.
3. It lets you shine
Not all companies have a website (though there’s really no excuse now!) so use this to your advantage – having a good* website will put you miles ahead of your competition as well as help paint you as an expert and leader in your field.
*Having a bad website is almost worse than not having a website at all so find a designer that knows what they’re doing!
4. It never sleeps
Your website is available 24/7 from anywhere in the world; it’s always there for your customers. By updating your site regularly, you’ll help boost its rank in Google and other search engines. By that same token, you’ll be showing customers that you’re active, engaged and current. Remember that not everyone is on the same sleep schedule as you which means your site can work for you even while you’re doing other things!
5. It grows with you
Your website is custom designed to fit your needs and can be adjusted and updated as you grow to continue to fit your needs. A common misconception is that websites are only beneficial for larger businesses however smaller local businesses profit from their website through being more easily found as search engines often rank results according to location.
So no more excuses. If you’ve been putting off building a website, get in touch with us via our contact page to see how we can help you with your digital strategy! If you’re not convinced just yet, though, check out some of our website facts and figures here.