How To: write a great design brief

How to: write a great design brief

There’s often a pause when we ask clients to provide a web or design brief for us. It’s really exciting to come to the decision to create your brand or website, you decide to work with us and then kapow we hit you with homework. We know it can seem daunting, but we often find that clients thank us down the track as the briefing process helps them to gain clarity about their new project. It gives us insight into your business, culture and, most importantly, we want to make sure what we create for you really connects with your customers.

13 questions to help you prepare a great design brief

  1. What does your business do?
  2. Include a brief history, how did you get to where you are now?
  3. Who are you communicating to?
  4. What would you like to communicate?
  5. What result are you after with this new project?
  6. How will you know that you’ve achieved this result?
  7. Do you want to completely reinvent yourself or are you simply updating your existing material?
  8. What copy needs to be included in the design? Who is providing the copy?
  9. What images or diagrams need to be used? Who is providing these?
  10. Where is it going to be used? Website, Facebook, magazines, business cards, stationery, on your car?
  11. Have you got examples of designs you like?
  12. What is your budget?
  13. What is the deadline?

Getting clear on these answers helps us create stunning work for your project.

Would you add anything to the list? Let us know below.

Jacqueline Alexander

Jacqui has a wealth of experience in the creation of stunning but highly effective publications, branding and websites.

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